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Seven (yes, 7!) New Google Data Studio Connectors Released

Simon Lesser August 23, 2021

7 New Ways to Create Amazing Ranking Reports

Dragon Metrics customers are never short on fantastic options for delivering reports to clients and stakeholders. Whether it’s using the Report Builder to create automated, beautiful, and extremely customizable white-labeled reports, setting up scheduled exports to be sent directly to your inbox or FTP server, leveraging the Dragon Metrics developer API, or using our Google Data Studio connectors, there’s a perfect solution for just about every need.

Today, we’re taking reporting even further with the launch of 7 new Google Data Studio connectors that help you visualize your data in every way possible.

Since showing is often better than telling, I know many of you will want to see a sample report to quickly see a glimpse of what’s possible in the reports. When you’re done, we can continue onward.

What’s New

The feedback from the first round of Google Data Studio connectors was very positive, but our customers wanted more — so that’s what we’re delivering with this new update.

The connectors

Let’s take a look at just what these new connectors can do!

Overview Trend 2.0

A trend of aggregate ranking data (such as Organic Visibility, Traffic Index, and position distribution) for a single site over the selected date range.

Our favorite visualizations with this connector

Organic Visibility vs Traffic Index Trend — Line chart with Dimension set to Date, and Organic Visibility and Traffic Index as Metrics.

Google Data Studio SEO Ranking Report

Ranking Position Distribution Trend — Stacked column chart with Dimension set to Date and all of the position groups (e.g. Position 1, Position 2-5, etc.) set as Metrics.

Google Data Studio SEO Ranking Report

Ranking Position Distribution by Search Engine — Stacked column chart with Dimension set to Search Engine and all of the position groups (e.g. Position 1, Position 2-5, etc.) set as Metrics. Set the date range to a single date.

Google Data Studio SEO Ranking Report

Organic Visibility Trend by Search Engine — Line chart with Dimension set to Date, Breakdown Dimension set to Search Engine, and Organic Visibility as Metric.

Google Data Studio SEO Ranking Report

Competitor Discovery 2.0

A trend of Competitor Discovery data (automatically tracks the performance of the 50 highest ranking sites for a set of tracked keywords per search engine, tag, and campaign) over the selected date range.

Our favorite visualizations with this connector

Top Ranking Competitors — Choose Bar chart, set Dimension to Site, and Organic Visibility as the Metric. You’ll also want to set the date to a single date.

Google Data Studio SEO Ranking Report

Trend of Top Ranking Competitors — Choose Line chart, set Dimension to Date, Breakdown Dimension to Site and Organic Visibility as the Metric.

Google Data Studio SEO Ranking Report

Tag Ranking 2.0

Compare ranking performance of tags over the selected date range.

Our favorite visualizations with this connector

Organic Visibility by Tag — Choose Bar chart, set Dimension to Tag, and Organic Visibility as the Metric. Choose only a single date.

Google Data Studio SEO Ranking Report

Our favorite visualizations with this connector

Organic Visibility Trends by Tag — Choose Line chart, set Dimension to Date, Breakdown Dimension to Tag and Organic Visibility as the Metric.

Google Data Studio SEO Ranking Report

Keywords 2.0

The most simple connector in the bunch, the Keywords connector shows keyword-level ranking data comparing the ranking position between 2 dates.

Our favorite visualizations with this connector

Basic keyword ranking with landing pages — a simple, classic report

Google Data Studio SEO Ranking Report

Highest ranking keywords — Sort by Position ascending to see your best performing terms

Google Data Studio SEO Ranking Report

Biggest improving keywords — Sort by Position Change descending to see keywords that are moving up

Google Data Studio SEO Ranking Report

Biggest dropping keywords — Sort by Position Change ascending to see keywords that have dropped the most

Google Data Studio SEO Ranking Report

Keywords new to page 1 — Add a filter to include Position <=10 AND Previous Position >10.

(Flip it around to Previous Position <=10 AND Position >10 to see keywords that left page 1, or change 10 to any value to see keywords new/left any position group.)

Google Data Studio SEO Ranking Report

Keyword Trend 2.0

Very similar to Keywords 2.0, but includes ranking data for all dates in the selected range instead of just the first and last dates.

Our favorite visualizations with this connector

Compare keyword trends for most important keywords — Select line chart with dimension set to Date, Breakdown dimension as Keyword, and Position for Metric.

Google Data Studio SEO Ranking Report

Competitor Keywords 2.0

Compare ranking positions of individual keywords between a set of competitor sites for a single date (the end date of the selected range).

Our favorite visualizations with this connector

Keyword ranking comparison by site — Choose Keyword and each competitor sites’ Position field as Dimensions.

Google Data Studio SEO Ranking Report

Competitor Overview Trend 2.0

A trend of high-level ranking data of tracked competitors over the selected date range.

Our favorite visualizations with this connector

Ranking position distribution by competitor site — Stacked column chart with Dimension set to Site and all of the position groups (e.g. Position 1, Position 2-5, etc.) set as Metrics. Choose only a single date.

Google Data Studio SEO Ranking Report

Get started

All of these connectors are available right now, so go try them out! Get the links to each connector and read the full documentation in our Knowledge Base (must be logged into your Dragon Metrics account to view).