About Dragon Metrics

Dragon Metrics

Dragon Metrics is a team of passionate SEO experts, devoted to creating the best SEO software tools out there, saving time, delivering valuable insights and powerful analysis to help you rank higher.


The idea for Dragon Metrics was hatched in 2011 at The Egg Company, a multinational inbound marketing agency located in Hong Kong. It was working with clients such as eBay, Amazon, and Salesforce in China and throughout Asia, we discovered the need for a truly global SEO tool.

In contrast to the vast majority of SEO tools which are only concerned with English or Google-only markets, Dragon Metrics offers world-class support for Google markets, but adds a suite of exclusive features and technology specially designed for massive, yet massively underserved markets such as China, Japan, Korea, and Russia.


Today, Dragon Metrics is used by some of the biggest multinational companies and global agencies in the world, as well as small to mid-sized businesses and startups in over 336 cities and 47 countries around the world.

Our Management Team

Simon Lesser
Cofounder and CEO

Simon leads Dragon Metrics’s business strategy, execution and development while driving the company’s culture of customer happiness and innovation.

Prior to founding Dragon Metics, Simon worked at The Egg in Hong Kong and online marketing agencies in the US, specializing in SEO, PPC, social media, and digital marketing strategies. Simon graduated from Taylor University in Upland, Indiana, USA with a B.S. in business management and information systems, later studying Mandarin Chinese at Tsinghua University in Beijing, China.

Richard Mabey

Richard has been in the online advertising space since 1995, first working with technology clients in an fledgling online department in a network agency and later running The Egg Company, an international SEO agency servicing global clients in Asia. Richard still heads up The Egg and is mainly involved with Dragon Metrics as an investor as well as providing continual feedback as to the needs of clients and agencies using the platform.

Richard speaks Mandarin and is based in Hong Kong.

Vennie So
Product Advisor

Vennie is the Head of Search at The Egg Company, leading the team of SEO experts to solve complex search problems for clients of all sizes across different industries.

Having a strong technical background along with years of experience in search in Asia, Vennie brings to the table a unique blend of SEO knowledge, expert user requirements and UX feedback. She has been heavily involved in the early stage of the product, and continues to advise on its development on a regular basis.

Vennie holds a degree in computing with specialization in Software Design from Queen’s University in Kingston, Ontario, Canada.