Ultimate Segmenting and Filtering with Dynamic Tags

Simon Lesser June 7, 2021

Filtering and segmenting like you’ve never seen before

Tagging is one of the most powerful tools for comparing and segmenting your ranking and monthly search volume data. Reports like Competitor Discovery, Tag Ranking, and Search Demand Trends are great on their own, but truly come alive when your keywords are tagged with multi-dimensional segments.

Tag Ranking Report

While completely worthwhile, setting up tagging does take a little bit of time — especially if you have a large number of diverse keywords. Not only that, but the ideal tagging situation will need proper maintenance to stay up-to-date.

Today, we’re launching the new release of dynamic tags to help with this situation and to take your ranking data to a whole new level.

What are dynamic tags?

Whereas traditional (e.g. manual) tags are applied directly to keywords individually, dynamic tags are simply rules that you set up — any keywords that match this criteria will have these tags applied.

Dynamic tags list

Dynamic tags can save a tremendous amount of time, freeing you from having to tag keywords individually. For example, instead of going through your keywords and tagging each one that has your brand name, simply create a rule that applies the brand tag to any keyword that contains your brand name.

In addition to time-savings, dynamic tags unlock some truly powerful segmentation options that are unavailable to traditional tags. Want to compare your performance of keywords where the SERPs contain a local map pack to those that don’t? It’s just a couple of clicks away with dynamic tags.

How it works

Use the filters on the Keyword Ranking report to select a specific subset of keywords. Click Save as dynamic tag to give it a name and you’re all done — it’s as easy as that!

Dynamic tags list

All keywords that meet this criteria have now had this tag applied to them, and you can use this tag just like you would use a manual tag on any other report.

You can now filter any ranking report by this tag, compare ranking performance of this tag to others segments in Tag Ranking, see monthly search volume trends for this set of keywords over time on Search Demand Trends, and more!

The next time keyword rankings are updated, the same filters for each dynamic tag will be applied. Any keyword that meets the criteria will have this tag added to it, while any keywords that do not meet the criteria will have it removed. This means your tags will always be kept up-to-date with the most recently available data.

Some of our favorite recipes

There’s almost no limit to the number of ways Dynamic Tags can be used. Here’s some of our favorite applications to help you get started:

Hopefully this list gives you some ideas to get started with, but the possibilities are endless. We can’t wait to see how you use dynamic tags! Give it a try and let us know your favorite applications.