Our Recommended Talks - brightonSEO San Diego November 2023

Sarah Presch October 25, 2023

As the brightonSEO puts their finishing touches on their inaugural conference in the United States, we’re getting ready to travel to San Diego, booth and branded chocolate in tow! We can’t wait to meet everyone, and hope that you’ll pay our booth a visit during the two day event.

As always, the team have put together an impressive array of talks, so we thought we’d share our favorite ones with you in the hope it’ll make choosing a little easier!

Building Data That Grows With You - Sam Torres

Obtaining the necessary data for making the right decisions in your SEO campaigns can be a time-consuming process. In her talk, Sam will provide attendees with some of her best tips for saving time while still obtaining valid and useful data. She’ll be teaching you automation methods for gathering data and approaches for extracting insights more quickly.

Talk details

Lessons Learned From Auditing Over 8500 Google Business Profiles - Greg Gifford

In his talk, Greg will share the results of a massive two year research project that analyzed over 1.6 million data points across over 8,500 Google Business Profiles. Instead of the theoretical side of GBP, he'll share real-world data about which factors are influencing ranking... and which aren't.

The data was pulled from three verticals, so Greg will outline the differences between key factors in each vertical as well. Some points will make perfect sense - and others will shock you!

Talk details

SEO In Turbulent Times - Will Critchlow

In today's tough economic times, with inflation biting, layoffs and budget cuts hitting, and SEO under more pressure than ever to deliver results, Will is going to bring actionable tips and ideas for doing more with less and proving the worth of your work.

Built from insights gleaned from dozens of conversations with marketing leaders, SEO specialists, and senior executives, Will’s presentation will outline the skills you need to keep your CFO happy and protect and defend your SEO budget even under pressure.

Talk details

Cracking the Code: Behavioural Patterns of Successful Growth Leads - Anuj Adhiya

In his talk, Anuj will delve into the pivotal role that the right growth lead plays in executing a growth process effectively. He'll explore how individual traits, habits, and response patterns can significantly affect our performance at work. For the first time, we'll unpack data from his research on the work style patterns of successful growth leads and their implications on the effectiveness of your growth program.

His talk's key takeaways include: identifying the common behavioral patterns of growth leads, understanding the strengths (and cautions) of their work styles and the resulting impact on how their teams operate.

Talk details

The New SEO Metric That Makes SEO 10x More Valuable (& 10x More Effective) - Andrew Holland

In this talk, Andrew Holland will reveal the British SEO secret that is fuelling search and brand growth online. Using data and examples from not only SEO but also crime fighting, you'll not only learn how to harness this secret for your brands, you'll be able to go to stakeholders with an SEO growth plan they'll love.

Talk details

Human-centered: Search in the CX framework - Heather Physioc

Learn how search fits into a Customer Experience framework to create value at every stage of a connected journey. In her talk, Heather will be walking attendees through an actionable framework that can help you use search data to validate and challenge customer journeys, benchmark, and measure CX performance, and provide customers with more of the value and ease they expect at every interaction.

Talk details

Why SEO is a UX discipline - Ola King

Ola's work on the product team at Moz helped him see the parallels between UX & SEO, realizing that SEO is in fact a solution within the Findability pillar of UX.

In his talk, Ola will dive into this parallel, how you can use UX to simplify your SEO efforts and why this is good news for the future of SEO in the world of AI.

Talk details

If you want to know what other brilliant talks are on, brightonSEO’s event schedule is a great place to start. See you there!