Content Strategy

Your perfect companion to content marketing campaigns.

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Uncover the keywords your audience is searching for

See how your audience is searching for your products and services, and use it as a guide for content creation.

Discover what content you should be writing for your audience

Looking for topic ideas for content marketing? Run a content analysis to brainstorm ideas and look for opportunities.

Understand what type of content performs best for your keywords

Discover what type of content is attracting the most backlinks and leads to the highest ranking. Leverage insights to steer your content marketing strategy.

Find the right SERP feature opportunities

What types of SERP feature are showing up for your targeted keywords? Use it as a guide to optimize for the type of content your users are looking for. Video results dominating the SERP for a keyword? Produce a video to rank in the top spots. Featured snippets ranking above your site? Write a better answer to the searcher’s question and take the top position.

Measure performance of your content

After your content has been written, monitor its performance to see the effect on backlinks, rankings, traffic, conversions, and revenue. Repeat strategies that are effective and tweak those that perform poorly.

Optimize content and proactively fix issues

Our crawler will look automatically surface SEO issues, look for un-optimized content, and make recommendations to unlock the full potential for your content.

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