Baidu Algorithm Update “Pomegranate” Targets Low-Quality Page Content and Malicious Ads

While Google rolled out Penguin 2.0 last week, Baidu in turn announced a new update to their algorithm named “Pomegranate”. The first stage of the update is targeted at pages with multiple pop-up advertisements, ads that pretend to be page content, and other types of spammy or malicious ads. For Baidu users and white-hat SEOs, this is an update a long time in coming.